Brand strategy
Before a logo is drawn, you need to answer whom you serve and what makes you better. In the strategy phase we define positioning, audiences and messages so that design and marketing later speak one language.
Delivered by Belownil®, a design and technology studio in Lithuania working with businesses across Europe.
Who it is for
- Startups and new products before going to market
- Companies expanding into new markets or segments
- Businesses whose communication no longer reflects what they do
What is included
What you get
Market and competitor analysis
Who communicates what in your category and where the open space is.
Audiences and value proposition
Whom you sell to, what matters to them and why they would choose you.
Positioning and messages
One clear core message and its variants per channel.
Tone and naming
Tone of voice and, if needed, naming with domain and trademark availability checks.
Portfolio
Projects where we did this
How we work
Project flow
Interviews and research
Interviews with you and, where possible, customers; competitor review.
Strategy session
Positioning and message alternatives, decided together.
Document
A short strategy document used by design and marketing.
FAQ
