Visual identity
A visual identity is the set of rules that makes your brand look the same on the website, in a proposal, on social media and on packaging. We build a system that is easy to apply every day, not just a pretty presentation.
Delivered by Belownil®, a design and technology studio in Lithuania working with businesses across Europe.
Who it is for
- New companies that need a complete identity from scratch
- Growing businesses whose materials have drifted apart
- Companies preparing for a new website or a rebrand
What is included
What you get
Colour and typography
Primary and secondary colours with usage rules, a type pairing for screen and print, contrast and accessibility checks.
Iconography and graphic elements
Icon style, patterns, illustration direction and photography guidelines so the material is recognisable without the logo.
Applications
Business cards, email signature, presentation template, social media templates and your other everyday formats.
Visual guidelines
A short, practical book with rules and files so your team and partners use the identity correctly.
Portfolio
Projects where we did this
How we work
Project flow
Audit and direction
We review existing material and competitors and agree on tone and direction.
System
We create the palette, typography and elements and test them in real formats.
Guidelines and files
We hand over guidelines, templates and files for every medium.
FAQ
