Custom Wooden House Manufacturer for B2B Partners Across Europe
Adapting Digital Communication for a B2B Audience
Satus Baltic specializes in the production of custom wooden houses. Previously, they had tested a B2C e-commerce store, but it did not deliver the expected results. We helped the company shift toward B2B partnerships and created a website that clearly positions them as a manufacturer capable of delivering tailored orders.
How to reach a B2B audience?
The main task was to clearly separate Satus Baltic from the usual B2C format. The website needed to present them as a reliable business partner, not just an end seller. It was equally important to highlight their flexibility: the models shown in the catalog are only a starting point that partners can adapt to their own needs.
Communication That Leads to Partnership
We built the website structure around partnership: we created a dedicated “Partner Program” page and consistently emphasized collaboration opportunities throughout the content. In the catalog, we presented the models while highlighting their flexibility and the possibility to adapt them to the client’s vision. After launch, we ran Google Ads campaigns and tested keywords to identify those that generated B2B inquiries while reducing B2C traffic.
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New Contacts from Across Europe
After launch, the company began seeing tangible returns: every month, partners from different European countries — including Spain, France, Portugal, and Ireland — visit them to discuss collaboration. Both B2B and B2C inquiries from the web increased, but most importantly, the partner traffic grew. The new communication allowed the company to position itself clearly in the international market and establish itself as a reliable production partner.
