Manufacturer of non-standard houses for B2B partners in Europe

The goal

Adapting digital communication to B2B audiences

Satus Baltic specializes in the production of non-standard wooden houses. Previously, they had tried the B2C e-shop, but it did not bring the expected results. We helped the company reorient itself in the direction of B2B partnerships and created a website that clearly positions them as a manufacturer capable of implementing individual orders.

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Challenger

How to reach a B2B audience?

The main task was to clearly distinguish Satus Baltic from the usual B2C format. On the site, we had to show them as a reliable partner for the business, and not just the final seller. It was equally important to emphasize their flexibility — that the models seen in the catalog are just a base that partners can customize according to their needs.

Solution

Communication that leads to partnership

We have designed the structure of the site in such a way that everything is focused on partnership: we have created a separate page for the “Affiliate Program”, and we have consistently emphasized cooperation opportunities in the content. In the catalog, when presenting the models, we emphasized their flexibility and the possibility of customizing them according to the customer's vision. After launching the site, we went to Google Ads campaigns, where we tested keywords that generated B2B queries and reduced B2C traffic.

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Results

New contacts from all over Europe

After the launch, the company began to receive tangible returns: every month they are visited by partners from different European countries - Spain, France, Portugal, Ireland - to negotiate cooperation. Both B2B and B2C requests from the Internet have increased, but most importantly, the flow of partners has increased. The new communication allowed the company to clearly position itself in the international market and establish itself as a reliable production partner.