An E-Commerce Platform That Simplifies the Purchase Process for Complex Products
Updating a Non-Functional Website and Adding Full E-Commerce Functionality
Gerbūvio Projektai is a large infrastructure and landscaping company operating across Lithuania for more than a decade. Their work spans road construction, paving, engineering networks, material sales, equipment rental, and services for both private and business clients. The existing website was unfinished, did not function properly, and had no e-commerce capabilities — all orders were still handled by phone and email. The goal was not only to fix the existing website, but to create a complete platform where clients could purchase independently.
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Each Product Required a Unique Logical Structure
The main challenge was not technical implementation, but the business logic behind the products. Pavers and curbs required calculators that could instantly calculate quantity and price based on user input. Quarry materials needed non-standard delivery logic, where the price depends on how many vehicles are required for a specific order. Services required geographic limitations based on the project location. Equipment rental needed an entirely different page structure. All of this had to work as one platform that the company’s team could manage independently.
Webflow and WooCommerce as Two Separate Layers
A standard online store was not suitable for this project. We chose a headless architecture: Webflow as the frontend for design flexibility and fast content management, and WooCommerce as the e-commerce backend. Product content is managed in Webflow and automatically synchronized with WooCommerce through webhooks and an intermediary layer built on Google Cloud Run. WooCommerce cart, checkout, and account pages were built manually from scratch to maintain a consistent visual style and support custom order logic.
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A Product That Did Not Yet Exist in the Market
A separate part of the platform is the 3D paver configurator. Before building it, we carried out market research and did not find an equivalent solution, so everything had to be designed from the ground up: how the steps would work, how coefficients would be managed, and how 3D models would be prepared and optimized. The configurator allows users to choose the paving type, materials, and colors while seeing the 3D view in real time, and the system instantly calculates the price. Coefficients are managed through Google Sheets without developer involvement. The completed configuration is passed directly to WooCommerce as an order.
A Simpler Customer Journey and Automated Processes
Gerbūvio Projektai went from having almost no functional digital presence to owning a platform where clients can independently find, calculate, and order products. Processes that previously required individual coordination for every order now work automatically. At the same time, the company gained a representative digital image that reflects its position in the market.
