An e-commerce and marketing ecosystem for a playful cat brand

The goal

Playful and reliable expression of the brand on the Internet

Meowtain Climb — products made in Lithuania to support the activity of cats. Wooden shelves and platforms attached to the window glass give the cat space to move, climb and watch the world from above - without any drilling work, so it is perfect for an apartment. The product was strong and the brand's energy was clear. Our task was to help find a way to express all this digitally: in what style to speak, what means to act and what architecture to rely on.

No items found.

Challenger

Two domains, one seamless user experience

Meowtain Climb operates on two levels: a content site that tells the story of the brand and informs potential buyers, and a separate e-shop where sales take place. The technical challenge was to combine both systems in such a way that the user would not even notice it when moving from one domain to another. At the same time, it was necessary to ensure that the team could update the content on its own - without the help of programmers.

Solution

Headless architecture: design freedom through Webflow, commercial power through Shopify

We chose the Headless solution for a specific reason: Webflow gives you complete design freedom — it is possible to create any visual solution without template restrictions, accurately reflecting the character of the brand. Shopify provides a reliable e-commerce infrastructure and real development opportunities for the future. All of the content — home pages, product descriptions, blog and D.U.K. — is managed through Webflow CMS. The sales platform, cart, payments, and order management all work through Shopify. The integration is configured in such a way that the buyer transitions from the content page to the store absolutely smoothly, and the team can independently edit any part of the content - without the help of a programmer.

No items found.

Observation

GA4, GTM and Meta Pixel — full visibility across both platforms

Google Tag Manager is installed centrally — it works the same on both the Webflow website and the Shopify store and is managed from one place. Google Analytics 4 and Meta Pixel work in harmony on both platforms, so the team sees the entire purchase path: from the first visit to the site to the completed order. This allows you to accurately measure the effectiveness of advertising campaigns and make decisions based on real data - without losing information between domains.

Score

A strong digital face and a working sales system

The Meowtain Climb website now reflects the true character of the brand — bright, playful and compelling. The style we chose together naturally intertwined with the technical architecture: design freedom through Webflow and a solid commercial foundation through Shopify. The team manages the content independently, the marketing data is complete and accurate on both platforms, and the system easily adapts to the needs of a growing business.