Full real estate project identity: from name to website

Objective

Full identity, from name to website

For a new real estate project in Gargždai, we created its entire identity – from naming to website. We were responsible for the project's complete image: developing the name, shaping the brand, and embodying it in a modern, sales-driven website. Our aim was not only to present two apartment buildings next to the city park but also to give the project a clear, memorable character.

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Challenge

Position between city and nature

The project is located where two different worlds meet: urban conveniences and the tranquility of a park. This position needed to be transformed into a key advantage and a clear message – a life balanced between nature and subtle luxury. At the same time, it was essential to demonstrate that this represents a new level of architecture in Gargždai, and to embody that value in a single name and cohesive image.

Brand

How 'Lumen Park' was born

We developed the name strategically: we proposed several creative directions and, together with the client, selected the strongest one. 'Lumen' is Latin for light – not just natural light through a window, but also quality of life, transparency, and openness. 'Park' directly identifies the project's unique selling point – living by the park. Around this name, we created a cohesive brand: elegant, modern, and close to nature.

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Website

Modern and elegant website with a parallax effect

We built the website using Webflow, maintaining a modern and elegant style. We extensively used a parallax effect, which creates the sensation that the visitor is looking at the project's environment through a window. We enhanced the website with AI-generated visuals and videos, and presented the location with an interactive map showcasing the surrounding infrastructure. This created a smooth and engaging experience, allowing visitors to feel the project's value even before a viewing.

Results

Sales-ready project identity

The client received everything in one place: a name, brand, and website, functioning as a cohesive whole. From the outset, 'Lumen Park' possesses a clear character and professional image that sets it apart in the Gargždai market. The website not only presents the apartments but also invites reservations and contact, thus becoming a real sales tool.