Kasperavičienė
Psychologist / psychotherapist
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A Professional Online Business Card for a Psychologist

Kasperavičienė (Psychologist / psychotherapist) website: homepage preview. A Professional Online Business Card for a Psychologist
The goal

Professional Online Representation

Psychologist and psychotherapist Raimonda Kasperavičienė already had a full circle of clients, so the goal of the website was not to attract new inquiries. The main idea was to create a business-card-style website that would clearly introduce the specialist, create a trustworthy first impression, and make it easy to find contact details and key information.

Kasperavičienė: Professional Online Representation. (1/2)
Kasperavičienė: Professional Online Representation. (2/2)
Solution

A Formal Tone and a Visual Environment

We chose a serious black-and-white color scheme that emphasizes the importance of the topic and a sense of professionalism. In a one-page website, we included everything you would expect to find on a business card: work experience and education, types of consultations and pricing, and a quote from the specialist herself. We also included many photos from the working environment so visitors could get a sense of the space and the communication style.

Kasperavičienė: A Formal Tone and a Visual Environment.
Result

A Strong Digital Presence and Positive Feedback

The website serves as a digital business card: people who already know the specialist can easily find her contacts and service information. In addition, both patients and colleagues often give positive feedback about the website’s aesthetics and professionalism, noting that it looks especially clean, organized, and trustworthy.

Kasperavičienė: A Strong Digital Presence and Positive Feedback.
The consultations, group therapy and contact sections of Raimonda Kasperavičienė’s website. (1/2)
The consultations, group therapy and contact sections of Raimonda Kasperavičienė’s website. (2/2)
Structure

A one-page site with everything a client needs

The site reads as one continuous story: numbered sections “Philosophy”, “About me” and “News” lead the reader from the therapist’s outlook to concrete help. The two services, individual consultations and group therapy, sit in their own blocks, and the contact section gives the e-mail, phone and the office address on Bangų street in Klaipėda. The menu repeats the same order, so a returning client and a first-time visitor both know where to look.

Content

Copy that sounds like the therapist herself

The page opens with an Irvin D. Yalom quote on the roots of psychotherapy, then the therapist explains, in her own words, the existential-psychology paradigm she works from and lists the most common reasons people come, from anxiety and burnout to relationship crises. The news section announces therapy groups being formed, so the site works as a living notice board, not only a business card. The design stays out of the way: black and white, plenty of air, text that reads without distraction.

Designed and built by Belownil®, a design and technology studio in Lithuania.

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