Positive attitude to the treatment of addictions
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Renew the image and strengthen confidence
Addictus is an addiction psychologist who until then had an outdated website that did not generate enough queries. The goal was to create a new, reliable and modern digital space where visitors would not only find information about services, but also feel hope and trust.
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How to talk about a sensitive topic in a positive way
The previous site was dominated by negative images - constrained hands, sad families. It was necessary to change the tone and create an environment in which the person seeking help would feel accepted and would not lose hope. At the same time, it was important to subtly but clearly convey the professionalism, experience and methods of the psychologist.
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A visual direction that gives hope
We have abandoned images that evoke gloomy, guilt or shame connotations. Instead of them, we used positive metaphors — a forest path lit by light, a man breaking free from his shackles. These visuals convey the path to freedom and change that the psychologist's work offers. We combined the color palette from blue (seriousness, formality) and beige (warmth, closeness), thus creating a balanced atmosphere.
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More queries and better visibility
The psychologist noticed an increase in the number of requests compared to the previous site. Visitors positively appreciate the new atmosphere — it creates a feeling of coziness, professionalism and hope. Technical solutions also contributed to these changes: ManoDaktaras booking integration and SEO optimization, which helped the website become more visible.
